What Happened to Lunch?

“The three-martini lunch is the epitome of American efficiency. Where else can you get an earful, a bellyful, and a snootful at the same time?”

—Gerald Ford

Please let me work here!

No one goes to lunch anymore, at least not during the hours of nine to five, Monday through Friday.

Grabbing a burrito at Chipotle while picking up dry-cleaning, or grabbing a sandwich at the corner bodega, or grabbing a protein bar that is scarfed down between emails at your desk doesn’t count. Doesn’t come close. I’m talking about a real lunch at a restaurant with friends, colleagues, or one’s spouse. Do any of us really remember when that happened? 

When did we become so dull?

I’ve come across several reasons during my extensive research for this post (wink-wink): lunch has gotten more expensive; more people are working from home; pressure to be more productive. Yeah, that all sounds good—after all it was written by people who actually get paid to write—but my theory is more intoxicating: no one drinks at lunch anymore. It’s an antique, like the 9-volt battery. 

Back in the day, the three-martini lunch was lunch. Now it’s a unicorn—everyone has heard of it, but never seen it. But they did exist, at least according to some wistful old-timers I knew when I first entered the work-a-day world in the mid-1990s.

Believe it or not, work is getting done here.

Of course the three-martini lunch was once more manageable. The drinks themselves were half the size of today’s titanic tipples. One could easily spend two hours at The Palm on Madison avenue and give your liver time to do its magic before that 2:00 p.m. meeting with the client. (In fact, that client was probably with you at lunch and, if you were lucky, there would be no need for a 2:00 p.m. meeting.) And during this two-hour excursion, there were plenty of oysters and steak to soak up that gin or vodka (if you were so inclined). And the nicotine from those Lucky Strikes surely helped. 

R.I.P. Mr. Moore. I miss the 70s too.

The three-martini-lunch was a big deal because not everyone could imbibe. It was typically reserved for the boss…the partner…the CEO.  And yes, ladies, it was pretty chauvinistic. But then again, do you want your boyfriends/husbands hanging out with you while you get a mani-pedi? More importantly, the three-martini-lunch meant that you had arrived; you were somebody because you could eat steak and drink alcohol in the middle of day and not get fired.

And that’s why going out to lunch at work is dead. Hierarchy is dead. Democracy is in. Bosses are now expected to eat at their desks like their “colleagues” in the cubes. (Who, by the way, doesn't get a door to close while eating a ham sandwich.) Really? This is progress? Morale would increase considerably if us plebes were allowed, or even expected, to leave the building for lunch. Besides, most of us would rather do that that read some TPS memo and smell the leftovers from Tuna-Melt-Tuesday. 

The return of the three-martini lunch could even restore some civility and commonsense to our divided politics. Can you image the possibilities if Sens. Mitch McConnell and Bernie Sanders sat down and threw back a few? (Ok, I don’t see Bernie drinking a martini, but maybe a can or two of Schilitz?)

I know bringing back the three-martini lunch may be a fool’s errand. But all revolutions begin in the minds of the nostalgic. So come now my fellow workers and break those shackles that tie you to your desk and a reheated Hot Pocket! Let’s grab a burger and a beer and dare the boss man to fire us!